Faced with a daunting list of challenges, Prime Minister Paul Martin is taking a tip from his U.S. counterpart by delivering a weekly radio address to the country starting Sunday.What the article doesn't mention is that in the U.S., the opposition party also gets air time to deliver a weekly message. Obviously the Liberal party won't be funding that in Canada, but the other two national parties should be eager to take the chance to speak directly to Canadians...not to mention get their issue of choice in the headlines for the week.
Unlike the American presidential broadcasts every Saturday, however, Mr. Martin's talks are considered commercials and the air time will be paid for by the Liberals, said party director Steven MacKinnon.
And whether or not the opposition parties follow suit with paid messages, it might be worth examining whether air time should be provided to all parties under the Broadcast Act. Of course, that might result in a bit more democratic discussion than the Libs are eager to see.