Friday, May 13, 2011

On issue identification

For all the talk about the NDP's surge to Official Opposition status being based primarily on Jack Layton's popularity, the reality is that there's much more to the upswing - including strong party-based issue identification that significantly predates any improvement in voting intentions. And in keeping with the lessons learned in 1988 about focusing too much on personality in a "big issue" election campaign, one of the challenges for the next four years will be to take ownership of as many issues as possible in building toward 2015.

And on that front, the first post-election push on pensions has been followed up by a concerted effort on ethics and accountability, featuring both a proposal to protect whistleblowers and an appeal for the Cons to follow through on releasing Afghan detainee documents.

Of course, there's no longer any ability to even theoretically compel the Cons to respond as long as they're prepared to stonewall. But the answer to "or else what?" is that if we don't see any action in the wake of a persistent opposition message, then the NDP to be able to take the upper ground in areas which have served the Cons well in the past. And if the party can build a strong enough connection to the issues where it's already managed to build a positive image, that will figure to benefit the NDP for a long time to come.

No comments:

Post a Comment